RETAIL SOLUTION

In today’s retail climate it is more important than ever to make the right business decisions. Crimewave Solutions will provide you with easy to read reports that will help you make those decisions.

Point of Sale

Why are you getting so many voids?
Which stores have the most exception transactions and why?
Do you have a staff training or a fraud issue?

CWS will provide reports along with video of any transactions so you can see exactly what happened. These reports can be itemised by staff ID, item, transaction type or value so you can clearly and quickly get your answers.

People Counting

When are your peak customer times?
What are your sales conversion rates?
Which is really your best store?
How can you improve your staffing levels?

CWS will provide accurate reports on visitor footfall by hour, day or week. We will also provide comparisons by time, store or groups. This information will allow you to make informed decisions to improve your business efficiency.

Marketing Measurement

Are you getting value for money from your advertising?
How effective is your marketing?
What are your customers looking at?
Where are your store high and low traffic areas?

CWS will provide reports and graphs on footfall showing comparisons between different marketing campaigns, sales conversion rates, staff to customer ratios and highlight the busiest parts of the store. We can also count people looking at specific items so you can see your most profitable store layout.

The Real Virtual Visitor

CWS can provide a Virtual Shopper service. We can remotely connect to any of your stores and record staff and customer behaviour for any agreed time period across any number of stores on any number of occasions. All this can be saved and sent immediately to key Management for evaluation.

You choose when, where and for how long the visits take place. Our Virtual Shopper can match new store initiatives or layouts, following staff training, marketing campaigns or for general audits. Every visit to every store is done remotely and the recorded information packaged electronically for you to review.

But what is all this for? This will help you make better business decisions.

How our service works

We keep track of a range of activity in your store such as footfall, point of sale data, customer trends, where people walk while they are in your store and what they look at on your displays.

We combine all this data with video footage to give an insight into what is really happening in your store.

Our experts analyse all this data and turn it into usable information in the form of easy to read reports. You will be able to use these reports to make more accurate business decisions. This in turn will allow you to cut spending, reduce fraud and improve business efficiencies.

Example

Retailer "A" launches a new layout across 20 of their stores. The launch is backed by an advertising campaign and staff training initiative.

How successful was the launch?
Should you continue with the new store roll out?
Was the advertising value for money?
How did the staff respond?
What did the customers look at?
Did your sales conversions increas?
What can be improved?

CWS collates information from the 20 stores and provides the Retailer with reports on the following:

Accurate measurements in the increase or decrease of visitor traffic along with visual confirmation.
Cross referenced visitor traffic with POS data to provide sales conversion rates.
A count of the number of people who looked at a particular in-store or window display.
A map showing store hot spots and high and low traffic areas.
Recorded information on customer and staff behaviour.

Result? Management can evaluate the success rate of all aspects of the launch. They can make informed decisions based on accurate, relaiable independently sourced information all backed up by visual confirmation of the facts. A winning combination!

Phone 0845 116 2325 or email us for more details.